DON'T LET THEM WIN
Spark Something Good Instead.
The Kind Guide is a research, media, and community organizing platform designed to catalyze Corporate Social Responsibility in the Cannabis Industry. It's an experiment in a process we call Cannabis Community Development, a model of community building designed to regenerate a society damaged by decades of Drug Wars.
The Kind Guide App will establish a nationwide baseline of Environmental, Social, & Governance Reporting, a necessary metric of modern industry. Participatory Action Research methods will inform industry wide analysis of Corporate Social Responsibility metrics, and findings will be published publicly.
The Kind Guide Action Network supports grassroots stakeholders dedicated to transforming their communities, and a coalition of visionary consumers committed to scaling Conscious Capitalism in the Cannabis Industry.
BUT WHAT IS THIS REALLY ABOUT?
Did you ever realize that angel investors and venture capitalists might jump start a company, but it's consumers and clients that ultimately fund and support every successful business?
Regardless of one's ideologies or philosophy, capital is undoubtedly a powerful tool for social change-- but this tool has been grossly abused by those who care nothing for others, for our community, or our Earth. In this context, The Kind Guide is a media and research platform designed to be a bridge between the values of the cannabis community, and the realities of a 21st Century consumer marketplace.
The Cannabis industry is nascent and unique. Born of a social movement centered on human rights, environmentalism, and compassion, it could be the one space where Conscious Capitalism can scale up quickly. But right now, both state and corporate policy have established systems designed to repeat the mistakes of generations past.
It really doesn't have to be this way.
Business can be a force of good, and with the state of the world at large, we need all hands in. It's absolutely essential that a majority of corporate organizations are actively working to improve upon the conditions of commerce and exchange that impact every being not this planet. Social entrepreneurship is a necessary component in addressing our shared challenges. But, there's a lot of harm that can arise when good intentions are wrought with power inequalities and ignorance.
How do we balance power structures in the marketplace? How do we best support the most ethical businesses? How do we, as cannabis consumers and community members, help realize the dreams of the medical cannabis activists and drug war victims that have been carrying this fight for generations? How do we ensure that marijuana profits help fund the regeneration of communities hardest hit by the Drug War? How do we keep small farmers afloat, and the movement alive in the face of mass consumerism?
In the Age of Information, with an app, of course.
To truly improve and evolve our society, consumers must learn to prioritize businesses dedicated to more than just the bottom line. Communities too must organize, create development goals, and locate the funding they need to support their efforts. Regulators must incentivize conscious capitalism and ESG reporting, and investors must educate themselves on the realities of socially responsible investing.
This may seem like too much to accomplish, but every great social shift starts with dialogue and baby steps. I hear cannabis advocates preach that legalization will make the world better- but we're going to need informed data, a scalable model, and a collaborative platform to make that happen.
That's where The Kind Guide comes in.
The Kind Guide started in 2014 as a masters thesis. It has since morphed into a catalytic, collaborative, open access database and app that serves as a clearinghouse of Corporate Social Responsibility (CSR) for the cannabis industry. Through The Kind Guide, consumers can discover brands that practice CSR, and can publicly encourage any brand to integrate CSR into their business plans. Businesses can access resources to start a CSR program, and can connect with their local stakeholders to create grassroots projects lead by local community members.
Part think-tank, part community action research, part public relations, The Kind Guide is first and foremost a resource for consumer activists determined to correct the harms of the Drug War. With accountability, transparency, and collaboration, we can all realize the full potential of a legalized marketplace for cannabis.
Be sure to sign up for our monthly newsletter to stay up to date on our progress and educational series. Some topics we'll cover in our web series include:
Fair Trade Sourcing
Hiring Formerly Incarcerated Persons
Supply Chain Management
Workplace and Eventspace Harassment
Corporate Social Responsibility
Holocratic Management Structure
Benefit Corporation Tax Status
Cooperative and Worker Owned Models
Global Sustainable Development Goals
ESG Reporting to Investors
... and much much more!